Today's Dental Network is a people-first dental partnership organization in helping dental practices across the state of Florida. They are a highly-collaborative and hands-on network of dental care professionals invested in making a significant impact in the lives of their patients, their families, and their communities. Their vision is to reimagine the typical dental service organization. They seek to share more than just back-office assistance – they want to be known as the most cutting edge practices, offering best in-class clinical quality.

To strengthen their position in the market and to better align with their goals, they required a full rebrand that would position them as a premium leader within the industry to draw new practices to their network. This meant that there needed to be a delicate balance between high-end, professional aesthetic and an overall sense of attainability carried throughout their new brand as to not distance prospective practices. There was also a desire to become known primarily as "TDN," so a flexible logo system utilizing both the full name and abbreviation was created to aid them in this shift. According to the COO, the launch of the new brand was "arguably the most important moment in the company's history," as It helped TDN secure its first round of capital investment.