A well-established essential oils shop and education platform was looking to revamp their web and brand identity while also improving the shopping and learning experiences that their website offers. Outside of the logo mark itself, a new brand design system was built entirely from the ground up, drawing heavily from the natural beauty of Sedona, AZ—where Stillpoint is located. Swirling sandstone textures, raw, earthy colors, and organic shapes come together, resulting in an authentic and beautiful visual experience.