A well-established essential oils shop and education platform was looking to revamp their web and brand identity while also improving the shopping and learning experiences that their website offers.

While we kept the logo mark to retain the legacy and reputation that Stillpoint has built, an entirely new brand design system was built. The new visual language draws heavily from the natural beauty of Sedona, AZ—where Stillpoint is located. Key elements consist of swirling sandstone textures, hand crafted illustrations, earthy colors, and typography that combines the elegant with the scientific. All of these pieces unite to form a unique and authentic brand that further solidifies trust in Stillpoint's educational resources and top quality essential oil products.