Bud Light was looking for a way to connect with the hispanic beer drinking community across Florida. Inspired by a unique blend of traditional Latino values and urban hip-hop culture, we created a name and brand for a mobile 1v1 soccer tournament series: Partidazo. TesOne created the energetic key art, as well as a suite of graphic elements and textures that would be used in creating the custom, portable arena, and various digital, print, and promo assets.

There were 5 events activated throughout Florida, drawing more than 350 challengers, eventually crowning a final victor to claim the grand prize—and the ultimate bragging rights.