Tampa Bay Federal Credit Union was looking to broaden their horizons by targeting Millenials and a general younger audience. The problem was that their primary brand feels a bit out of touch with these groups. We built a campaign that would push far beyond those boundaries and lean on playful, retro visuals with a touch of cheeky Millenial lingo. An entirely new visual langauge was constructed: a color palette revolving around their brand red, warm typeface pairings, and a library of custom illustrations. Animated social posts and ads were blasted across various channels that drove traffic to unique landing pages which resulted in expanded brand appeal, increased relevance among younger audiences, and created a stronger pathway to membership.