Dunedin Fine Art Center has maintained a mission of inspiring and educating artists, of all skill levels and age groups, since 1969. It was time to update their visual presence, not only to bring them into a more modern and all-inclusive space, but also to garner interest from a younger audience without alienating their longstanding community and supporters. Simply put, they felt that their brand needed to capture the quintessential joy and playfulness of creating and experiencing art. Big Sea contracted me to lead design on a visual identity system and website overhaul. The result is an extremely flexible visual system drenched in color—rich, vibrant, and energetic. A picture perfect representation of the lively community of Dunedin, FL.