I was contracted by RMBO to help create a mobile branded event space and campaign for Bud Light. We created a Panna football tournament series, with the goal of connecting Bud Light to the hispanic beer drinking community in the region. Panna is a fast-paced 1v1 street soccer game played in a small, fenced cage, focusing on technical skills and ball control. We created a unique brand for the tournament series, along with various digital and print assets, inspired by a blend of traditional Latino values and urban hip-hop culture. There were 5 events activated throughout Florida, drawing more than 350 challengers, and ultimately crowning a final victor to claim the grand prize—and bragging rights.